![]() (The voice software Bezos first saw in the Fire Phone was licensed from another company, but Bezos wanted his own proprietary technology.)įour months after the Fire Phone was unveiled, Freed released the Echo, The New Yorker reported.Īt the time, experts saw the Echo as completely innovative. Shortly thereafter, Bezos had Freed start to build a team and the technology to respond to voice commands. "What about 'Hotel California'?" The song started playing. "I can ask for any song?" Bezos asked, according to The New Yorker. The Fire Phone team Freed led grew to include as many as 1,000 employees and cost the company more than $100 million dollars, The New Yorker reported.īut when Freed showed Bezos some of Fire Phone's software, Bezos was enamored with the voice recognition software, which could respond to commands by accessing information in the cloud. The second secret to success revealed in the story of Bezos' reaction to Freed, is that you have to be willing to take time to float, be curious and experiment. ![]() The good news for shareowners is that a single big winning bet can more than cover the cost of many losers," Bezos wrote in the letter, published in April 2019. This kind of large-scale risk taking is part of the service we as a large company can provide to our customers and to society. "We will work hard to make them good bets, but not all good bets will ultimately pay out. It's worth taking risks, because if you do, one blockbuster success can outweigh multiple losses.
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